Apparently the toponymy of this locality refers to its original function: to watch the coast, to guard the sea. It was not until 2001 when the official name of Guardamar de la Safor was adopted, which has led this town to be known as Alquerieta among the surrounding towns.
There are two emblematic buildings which are la Casa Gran, antic palauet del Tamarit, and its Església de Sant Joan Baptista (Church of San Joan Baptista), from the 17th century. Guardamar de la Safor has several renowned gastronomic places in the region.
Its coast maintains part of the dune system and the wetland. During the first fortnight of August, there are multiple acts such as giant paellas, games for children, parade of Moors and Christians or concerts, all of them part of the local festivals. Another tourist attraction is the meeting of motorcycles on 9th October.
Gentilici: Guardamarenca, guardamarenco